[ryandrake]

> Classic software:

    Primary CTA: what’s best for you
    Secondary CTA: an alternative for you

> Modern software:

    Primary CTA: what’s best for us
    Secondary CTA: what’s acceptable to us

> It seems like everywhere I go, software is increasingly designed against me.

It's been a long time since Windows 95's "Where do you want to go today?" slogan. Now, every developer's slogan is "Here's where we allow you to go today--and we'll make it hard to go anywhere else."

[collingreen]

Here's where we get paid if we make you go today.