[Nextgrid]

It's performance art all the way down - it repeatedly states they are not happy about piracy and will come after anyone doing it.

This isn't aimed at pirates as much as it's aimed at non-pirates, especially companies with significant assets.

They know full well pirates don't care, but it's a message to any company or entity seen as "too friendly" with pirates or that enables pirates to do their thing.

[JasonADrury]

I doubt anyone in the industry really cares at this point, and in the end it's a rather small group of massive companies whose opinions Spotify cares about.