[tokyobreakfast]

I can give you perspective as a customer. I can't imagine they treat sellers any differently. I quit Prime (after spending tens of thousands over the years) and Amazon immediately started treating me like a third-class citizen. Free shipping is normally 5+ days. Lots of mysterious shipping delays that never happened before. Obscene amounts of dark patterns trying to get me to sign back up for Prime. Literally every checkout flow is a maze where I have to ensure I don't accidentally click the wrong thing or I'll find myself on the hook for a subscription.

I started giving more business to Walmart. Free shipping promos are just that, same dollar threshold as AMZN but items often arrive in a day or two (sometimes same day). They arrive by the date stated. Free shipping is the default selection. Experience with third party sellers has been good. They do shill Walmart+ (their cheaper Prime equivalent) but it's not obnoxious and no dark patterns. They do have the Chinese products but for some reason they do not pollute the search anywhere near as bad as Amazon. It's easy to filter out third party products with one click. I know stuff I'm getting is not counterfeit - they seem to have much better control over supply chain than AMZN. Many products are drop shipped direct from the manufacturer.

Unfortunately the Chinese flea market junk is Amazon's bread and butter so they have intentionally made it difficult to exclude it.

The downside is Walmart's site is a bit rough around the edges but lately Amazon is doing a great job of destroying their own site in multiple ways - like removing the ability to print real invoices, removing the ability to effectively filter third-party sellers in search, etc.