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by ejo4041 143 days ago
I don't disagree with most of your comment, although I don't think my tips are questionable, they are well within Amazon's guidelines. I have been through counterfeiter issues on my account before and very familiar with the brand registry process. Changing listing titles also happens on a regular basis to chase trends in search results. My recommendations are pretty much directly from the cited guidelines in sellercentral.
1 comments
throwaway150 143 days ago
Sorry, I didn't mean questionable. I meant unverified and I updated my comment soon before you posted yours. But looks like my "unverified" complaint was wrong too? Do you know if the seller guidelines doc is published somewhere? I tried searching but I see multiple results and cannot tell which one of them is the actual deal. Curious to find out what kind of guidelines they officially recommend. Could be a great resource for the community.

Is this the one? https://sellercentral.amazon.com/help/hub/reference/external...

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ejo4041 143 days ago
No problem, I was trying to not take it personally.

OP linked the source, but you need a seller account to view https://sellercentral.amazon.com/help/hub/reference/GZUQ6GBB...

Here is the relevant section copy pasted (which his original listing is pretty close to adhering to, it's really just the second brand mention which I was concerned about):

" When making truthful statements that a product is compatible with a trademarked product. For example, if you offer a cable that is compatible with the Kindle e-reader, you can use the brand name “Kindle” to indicate that compatibility in the text of your detail page. You cannot use a logo to indicate compatibility, only the brand name. Any statement you make about compatibility must be true. If you want to indicate the compatibility of your product with a product of a different brand in the product title, build your product title using the format below, taking account of the Amazon Brand Name Policy. If you do not apply this format to your product title, your listing may be removed as potentially trademark infringing.

Title format for branded compatible products

[Your Product’s Brand Name] + [Product Name] + "for"/''compatible with''/''fits''/''intended for'' + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)

Examples:

Xandu USB charging cable, compatible with AmazonBasics speaker TonTon Sleeve intended for Kindle Fire Title format for generic compatible products

"Generic" + [Product Name] + "for"/”compatible with”/”fits”/”intended for” + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)

Example:

Generic Replacement filter for AmazonBasics Waterfilter A3

Note: When making genuine claims that a product is compatible with a trademarked product, use either of these terms that indicate compatibility as listed above, in the bullet point and product description as well. "

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