| GenAI changes the dynamics of information systems so fundamentally that our entire notion of intellectual property is being upended. Copyright was predicated on the notion that ideas and styles can not be protected, but that explicit expressive works can. For example, a recipe can't be protected, but the story you wrap around it that tells how your grandma used to make it would be. LLMs are particularly challenging to wrangle with because they perform language alchemy. They can (and do) re-express the core ideas, styles, themes, etc. without violating copyright. People deem this 'theft' and 'stealing' because they are trying to reconcile the myth of intellectual property with reality, and are also simultaneously sensing the economic ladder being pulled up by elites who are watching and gaming the geopolitical world disorder. There will be a new system of value capture that content creators need to position for, which is to be seen as a more valuable source of high quality materials than an LLM, serving a specific market, and effectively acquiring attention to owned properties and products. It will not be pay-per-crawl. Or pay-per-use. It will be an attention game, just like everything in the modern economy. Attention is the only way you can monetize information. |
The ONLY things that matter when determining whether copyright was infringed are "access" and "substantial similarity". The first refers to whether the alleged infringer did, or had a reasonable opportunity to, view the copyrighted work. The second is more vague and open-ended. But if these two, alone, can be established in court, then absent a fair use or other defense (for example, all of the ways in which your work is "substantially similar" to the infringed work are public domain), you are infringing. Period. End of story.
The Tetris Company, for example, owns the idea of falling-tetromino puzzle video games. If you develop and release such a game, they will sue you and they will win. They have won in the past and they can retain Boies-tier lawyers to litigate a small crater where you once stood if need be. In fact, the ruling in the Tetris vs. Xio case means that look-and-feel copyrights, thought dead after Apple v. Microsoft and Lotus v. Borland, are now back on the table.
It's not like this is even terribly new. Atari, license holders to Pac-Man on game consoles at the time, sued Philips over the release of K.C. Munchkin! on their rival console, the Magnavox Odyssey 2. Munchkin didn't look like Pac-Man. The monsters didn't look like the ghosts from Pac-Man. The mazes and some of the game mechanics were significantly different. Yet, the judge ruled that because it featured an "eater" who ate dots and avoided enemies in a maze, and sometimes had the opportunity to eat the enemies, K.C. Munchkin! infringed on the copyrights to Pac-Man. The ideas used in Pac-Man were novel enough to be eligible for copyright protection.