[SideburnsOfDoom]

It is pretty common, when discussing matters of law and business - not geography, to read "Europe" as "the union of Europe" and not "the continent of Europe".

Much like "an American firm" doesn't mean Canadian or Brazilian.

See comment above:

> Its obviously EU

I know how continents work. I don't think you know when contextual usages of language work.

[veltas]

I think you can see from this thread that there is a lot more ambiguity when talking of "Europe", and also pushback against using "Europe" to mean "EU". It's not obvious, that's why I asked the question. I'm not stupid but just living in a different context to you, apparently, and have reasons to push back against this misuse of the word "European".

One might have said the use of the word "American" was misuse engineered by US Americans, to make themselves the "main" America. But for many reasons I think the context is very different in Europe, especially since the obvious grab by EU institutions hasn't really worked among Europeans, even EU Europeans.

EDIT: Further to that "Pan-American" is well understood to not just mean the USA, so "Pan-European" cannot possibly mean the EU only except by very poor wording choices or a very political agenda.

[SideburnsOfDoom]

I don't agree that it's "misuse". it's a use, a common use. No pushback is called for. You asked a question about the title that was answered in the title - "EU–INC" means "EU" in this case. It's clear from context, and if that fails from the article. Others have said the same.

I don't "live in that context", I'm aware of it can can use it when appropriate.