[ses1984]

People buying ads are their real customers, users are there to be exploited.

They catch enough fraud that their customers get a positive ROI, but surely they don’t catch all of it.

[Lammy]

> People buying ads are their real customers, users are there to be exploited.

It's one level further. The global intelligence apparatus is the real customer, and they economically reward those who would build the most-surveillable and/or most-opinion-influencing products and services.

[candiddevmike]

I meant more that what is stopping platforms like Meta from generating a small-ish amount of click fraud, under the guise of the fake user framework they initially setup for kickstarting engagement, to juice their revenue.