[dshipper]

I agree. In some ways social ads are a step back from that, but only because you establish contact with your customers much before they have needs that you can satisfy. So the time to first sale is a lot longer.

But I think, on the flip side, the relationships you develop with them are a lot stronger and a lot more powerful. The problem is, it's very hard to back that up empirically because it's a lot more complicated than just measuring CTR.