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by randerson 149 days ago
EVs as a whole are growing. Porsche however is struggling because of their "sports car" identity. Taycan sales dropped 22% year-over-year [0], and their 2025 EV sales only rose because the Macan EV is new and they discontinued the gas one in the EU. (Even then: Half of all Macan buyers worldwide went for the 11-year-old gas design over the EV.)

The market for EV sports cars is soft. The Rimac Nevera R broke 24 performance world records and yet nobody wants to buy it [1]. Even the CEO of Rimac has said people want an engine sound. Meanwhile Ferrari can launch an even more expensive gas car and it sells out before its officially announced [2].

I'm pro-EV and my partner owns one. They are practical appliances that are perfect for the 90% of people who just want to get from A to B. But the stats show that it's not just my personal preferences. The average sports car buyer wants an engine and exhaust.

0. https://newsroom.porsche.com/en/2026/company/porsche-deliver...

1. https://www.carscoops.com/2024/05/slow-selling-nevera-is-a-s...

2. https://www.reuters.com/business/autos-transportation/ferrar...
1 comments
gogusrl 149 days ago
My theory is that people buy mass-market Porsche cars because the 718/911 guys tell everyone how cool these cars are, but not everyone wants or needs a kidney-busting two-seater, so they compromise with a Panamera or Macan.

If there's no electric 718/911 version to hype them up, there’s not going to be any demand. There's also the issue that they're known for their small sporty cars, yet they're trying to sell 5m-long sedans and 'soccer mom' SUVs and failing at it.

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randerson 148 days ago
The "soccer mom" SUVs are their best sellers and literally saved the company. I beg you to test-drive a Cayenne Turbo GT if you think they can't deliver a sports-car-like experience in a large SUV. Or a Macan GTS (which is only 7" longer than a 911 btw.)

The Taycan is pretty close to being an electric 911. There's a 718 EV coming out soon but Porsche realized there was not enough demand so now they're retrofitting a gas engine into the design.

The lack of demand for the 718 EV boils down to EVs being heavy, and therefore less chuckable than the gas one, and the lack of soul & engagement in cars without an engine. Solid state batteries will eventually solve the first problem. I'm not sure how we can solve the second one. Perhaps kids of today will grow up caring less about mechanical sounds.

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