[dredmorbius]

Automobile buyers who buy American or European cars are more likely to be auto enthusiasts.

Then there's the utility / practical / recreational crowd who goes for SUVs and pickup trucks.

Those whose primary aim is utility are already in (non-EU) foreign markets or used. Those are invisible to new-car US/EU sales.

It's a classic Innovators Dilemma dynamic (Clayton Christensen), where chasing higher-end market niches torpedoes development of disruptive tech within the same firm.

<https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma>

[cucumber3732842]

The mean, median and modal auto buyer in north america is buying a blob shaped "car" that's marketed as a "crossover" and officially categorized as an "SUV" for compliance reasons. Maybe it's an ICE, maybe it's a hybrid, some are even electric. 99.9% of buyers choose based on fit for their intended usage pattern. And because the automakers are competing for these hordes of buyers in this segment, these cars are very competitive in terms of bang for buck.

The types of buyers who chose their form factor or source of motive power for their vehicle based on image or virtue points are a rounding error.

[myrandomcomment]

I own 2 cars, both Porsche. Mine is a 15 year old Boxster S. The wife has a brand new Macan 4S EV. It is a brilliant car. 280mi/450km @ 80% charge and no issues with the cold. It was 27F/-3.5C this morning.

I will never buy a gas car again. I plan to keep my Boxster until I can buy an EV version.

[bluGill]

In the US there isn't much choice. There are a few Japanese and Korean cars - but even those brands put effort into appealing to auto enthusiasts.

Remember, if you need a widget that you don't otherwise care about knowing someone who does care about them recommends something is a very important factor in your decision. The realistic difference between a car/suv of similar size between GM, Toyota, or VW (random choice of brands but covering the 3 geographical regions) is minimal: the non-enthusiast will be happy in any of them.

[dredmorbius]

Toyota, Honda, Hyundai, and Kia all appeal primarily to the strictly-utilitarian car owner, with the Accord and Civic (Honda) and Corolla and Camry (Toyota) being classically "boring" but highly-practical, dependable, and efficient vehicles. There are even more pragmatic offerings in the Honda Fit, Toyota Yaris, Hyundai Accent, and Kia Rio. These are small, arguably ugly, but very versatile options.

There's simply nothing comparable currently produced by an American marque, though there were the Chevy Spark (Korean-built) and Ford Fiesta (Spain), both have been discontinued.