[pdpi]

> It's shocking that Apple hasn't done this trick yet when everyone else started doing it years ago.

It's not that shocking — them not doing that is part of why I keep buying their products. I believed their leadership understood that.

Looking at the article, the kind interpretation is that this is the same wrong-headed shift towards uniformity at all costs we've seen elsewhere in their products. The less kind interpretation is that they're deliberately blurring the lines with ads. Either way, it erodes away some of the trust that has been their lifeblood for the better part of maybe two decades.

[jaffa2]

Absolutely this. I can’t agree with this more. Having been using apple macs for 2 decades now I’m wondering whether my next machine will be apple. There’s even a setting for the adverts in the system settings. This is disguising.

[rickdeckard]

Wait for the spin, i.e. "It's not a simple Ad, we are recommending a service valuable to you based on the interests of your anonymized persona."

(aka a personalized Ad)

[pixl97]

>Either way, it erodes away some of the trust

Lets say you compete in a market with 3 players.

You have a 95% trust rating.

Your other competitors have a 55% and 35% trust rating.

Modern capitalism would tell you that you have a 40% trust margin you can burn to make more profit with.