This is not the right thing to take away from this. This isn't about one group of people wanting to be angry. It's about creating engagement (for corporations) and creating division in general (for entities intent on harming liberal societies).
In fact, your comment is part of the problem. You are one of the people who want to be outraged. In your case, outraged at people who think racism is a problem. So you attack one group of people, not realizing that you are making the issue worse by further escalating and blaming actual people, rather than realizing that the problem is systemic.
We have social networks like Facebook that require people to be angry, because anger generates engagement, and engagement generates views, and views generate ad impressions. We have outside actors who benefit from division, so they also fuel that fire by creating bot accounts that post inciting content. This has nothing to do with racism or people on one side. One second, these outside actors post a fake incident of a racist cop to fire up one side, and the next, they post a fake incident about schools with litter boxes for kids who identify as pets to fire up the other side.
Until you realize that this is the root of the problem, that the whole system is built to make people angry at each other, you are only contributing to the anger and division.
> Until you realize that this is the root of the problem, that the whole system is built to make people angry at each other, you are only contributing to the anger and division.
It's not built to make people angry per se - it's built to optimise for revenue generation - which so happens to be content that makes people angry.
People have discovered that creating and posting such content makes them money, and the revenue is split between themselves and the platforms.
In my view if the platforms can't tackle this problem then the platforms should be shutdown - promoting this sort of material should be illegal, and it's not an excuse to say our business model won't work if we are made responsible for the things we do.
ie while it turns out you can easily scale one side of publishing ( putting stuff out their and getting paid by ads ), you can't so easily scale the other side of publishing - which is being responsible for your actions - if you haven't solved both sides you don't have a viable business model in my view.
In social networks, revenue is enhanced by stickiness.
Anger increases stickiness. Once one discovers there are other people on the site, and they are guilty of being wrong on the internet, one is incentivized to correct them. It feels useful because it feels like you're generating content that will help other people.
I suspect the failure of the system that nobody necessarily predicted is that people seem to not only tolerate, but actually like being a little angry online all the time.
Sure -it's a mix - but to be honest I think it's over-emphasized - in that in the US most of that kind of money driving politics operates in plain sight.
For example, the 'Russian interference' in the 2016 US election, was I suspect mostly people trying to make money, and more importantly, was completely dwarfed by US direct political spending.
There is also a potentially equally, if not larger problem, in the politicisation of the 'anti-disinformation' campaigns.
To be honest I'm not sure if there is much of a difference between a grifter being directly paid to promote a certain point of view, and somebody being paid indirectly ( by ads ).
In both cases neither really believes in the political point they are making they are just following the money.
> In fact, your comment is part of the problem. You are one of the people who want to be outraged. In your case, outraged at people who think racism is a problem. So you attack one group of people, not realizing that you are making the issue worse by further escalating and blaming actual people, rather than realizing that the problem is systemic.
I don't see anything like outrage in GP, just a vaguely implied sense of superiority (political, not racial!).
I agree with grandparent and think you have cause and effect backwards: people really do want to be outraged so Facebook and the like provide rage bait. Sometimes through algos tuning themselves to that need, sometimes deliberately.
But Facebook cannot "require" people do be angry. Facebook can barely even "require" people to log in, only those locked into Messenger ecosystem.
I don't use Facebook but I do use TikTok, and Twitter, and YouTube. It's very easy to filter rage bait out of your timeline. I get very little of it, mark it "uninterested"/mute/"don't recommend channel" and the timeline dutifully obeys. My timelines are full of popsci, golden retrievers, sketches, recordings of local trams (nevermind), and when AI makes an appearance it's the narrative kind[1] which I admit I like or old jokes recycled with AI.
The root of the problem is in us. Not on Facebook. Even if it exploits it. Surfers don't cause waves.
No, they do not. Nobody[1] wants to be angry. Nobody wakes up in the morning and thinks to themselves, "today is going to be a good day because I'm going to be angry."
But given the correct input, everyone feels that they must be angry, that it is morally required to be angry. And this anger then requires them to seek out further information about the thing that made them angry. Not because they desire to be angry, but because they feel that there is something happening in the world that is wrong and that they must fight.
I disagree. Why are some of the most popular subreddits things like r/AmITheAsshole, r/JustNoMIL, r/RaisedByNarcissists, r/EntitledPeople, etc.: forums full of (likely fake) stories of people behaving egregiously, with thousands of outraged comments throwing fuel on a burning pile of outrage: "wow, your boyfriend/girlfriend/husband/wife/father/mother/FIL/MIL/neighbor/boss/etc. is such an asshole!" Why are advice/gossip columns that provide outlets for similar stories so popular? Why is reality TV full of the same concocted situations so popular? Why is people's first reaction to outrageous news stories to bring out the torches and pitchforks, rather than trying to first validate the story? Why can an outrageous lie travel halfway around the world while the truth is still getting its boots on?
As someone who used to read some of these subreddits before they became swamped in AI slop, I did not go there to be angry but to be amused and/or find like-minded people.
I suppose the subtlety is that people want to be angry if (and only if) reality demands it.
My uneducated feeling is that, in a small society, like a pre-civilisation tribal one where maybe human emotions evolved, this is useful because it helps enact change when and where it's needed.
But that doesn't mean that people want to be angry in general, in the sense that if there's nothing in reality to be angry about then that's even better. But if someone is presented with something to be angry about, then that ship has sailed so the typical reaction is to feel the need to engage.
>in a small society, like a pre-civilisation tribal one where maybe human emotions evolved, this is useful because it helps enact change when and where it's needed
Yes, I think this is exactly it. A reaction that may be reasonable in a personal, real-world context can become extremely problematic in a highly connected context.
It's both that, as an individual, you can be inundated with things that feel like you have a moral obligation to react. On the other side of the equation, if you say something stupid online, you can suddenly have thousands of people attacking you for it.
Every single action seems reasonable, or even necessary, to each individual person, but because everything is scaled up by all the connections, things immediately escalate.
There's a difference between wanting to be angry and feeling that anger is the correct response to an outside stimulus.
I don't wake up thinking "today I want to be angry", but if I go outside and see somebody kicking a cat, I feel that anger is the correct response.
The problem is that social media is a cat-kicking machine that drags people into a vicious circle of anger-inducing stimuli. If people think that every day people are kicking cats on the Internet, they feel that they need to do something to stop the cat-kicking; given their agency, that "something" is usually angry responses and attacks, which feeds the machine.
Again, they do not do that because they want to be angry; most people would rather be happy than angry. They do it because they feel that cats are being kicked, and anger is the required moral response.
And if you seek out (and push ‘give me more’ buttons on) cat kicking videos?
At some point, I think it’s important to recognize the difference between revealed preferences and stated preferences. Social media seems adept at exposing revealed preferences.
If people seek out the thing that makes them angry, how can we not say that they want to be angry? Regardless of what words they use.
And for example, I never heard anyone who was a big Fox News, Rush Limbaugh, or Alex Jones fan who said they wanted to be angry or paranoid (to be fair, this was pre-Trump and awhile ago), yet every single one of them I saw got angry and paranoid after watching them, if you paid any attention at all.
You may be vastly overestimating average media competence. This is one of those things where I'm glad my relatives are so timid about the digital world.
Many people seek being outraged. Many people seek to have awareness of truth. Many people seek getting help for problems. These are not mutually exclusive.
Just because someone fakes an incident of racism doesn't mean racism isn't still commonplace.
In various forms, with various levels of harm, and with various levels of evidence available.
(Example of low evidence: a paper trail isn't left when a black person doesn't get a job for "culture fit" gut feel reasons.)
Also, faked evidence can be done for a variety of reasons, including by someone who intends for the faking to be discovered, with the goal of discrediting the position that the fake initially seemed to support.
I like that saying. You can see it all the time on Reddit where, not even counting AI generated content, you see rage bait that is (re)posted literally years after the fact. It's like "yeah, OK this guy sucks, but why are you reposting this 5 years after it went viral?"
Rage sells. Not long after EBT changes, there were a rash of videos of people playing the person people against welfare imagine in their head. Women, usually black, speaking improperly about how the taxpayers need to take care of their kids.
Not sure how I feel about that, to be honest. On one hand I admire the hustle for clicks. On the other, too many people fell for it and probably never knew it was a grift, making all recipients look bad. I only happened upon them researching a bit after my own mom called me raging about it and sent me the link.
In fact, your comment is part of the problem. You are one of the people who want to be outraged. In your case, outraged at people who think racism is a problem. So you attack one group of people, not realizing that you are making the issue worse by further escalating and blaming actual people, rather than realizing that the problem is systemic.
We have social networks like Facebook that require people to be angry, because anger generates engagement, and engagement generates views, and views generate ad impressions. We have outside actors who benefit from division, so they also fuel that fire by creating bot accounts that post inciting content. This has nothing to do with racism or people on one side. One second, these outside actors post a fake incident of a racist cop to fire up one side, and the next, they post a fake incident about schools with litter boxes for kids who identify as pets to fire up the other side.
Until you realize that this is the root of the problem, that the whole system is built to make people angry at each other, you are only contributing to the anger and division.