[Xorlev]

> Free forever for teams up to 5. Unlimited search, unlimited history.

I understand the strategic value of offering unlimited features to differentiate from competitors like Slack, might drive some amount of anxiety. Buyers may question long-term sustainability or fear undisclosed "shadow" caps.

Since engineering limits are inevitable to prevent abuse (especially on free accounts), it might be better to set specific, generous expectations upfront. For example, 2 years of freeform search plus unlimited "tagged" (i.e. Decision Inbox) search. This avoids the skepticism that comes with promising "no limits" forever. It also avoids the trap of needing to announce a change later with predictably negative reactions.

If you do want to offer unlimited, then planning ahead with hard-to-hit-unless-you're-trying messages/hr limits might help you tame growth and avoid abuse. My initial thought when seeing unlimited anything is "I could write a filesystem on top of that" - especially if you allow attachments. :P

[h1fra]

Most people say their number one complaint is limited history. But then you offer that, and they realize it was not such a big deal. Slack still wins on so many levels that I don't see anyone willing to move any time soon.