[cosmic_cheese]

My belief is that its rise to popularity is a result of the underlying concept being something that everybody has been feeling for a long time, but lacked a word that could serve as its face in a satisfying manner. It's snappy and encodes a certain frustration and anger with the state of things that isn't conveyed as well or as succinctly with other terms.

[tim333]

Also there seems to be more of it about. Like facebook is crazy these days if you don't have things to block the junk. What used to be holiday pic from friend, post from mum is now holiday pic then three in your face hot / AI generated influencers doing in your face stuff then maybe your mum. It makes my head hurt.