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Removing tariffs on beef specifically is a serious mistake, there's no need to incentivise any more production of that. Other agricultural imports, like soy and coffee beans, are a huge boon to the EU on the other hand. If this results in cheaper coffee, everyone in my country, for one, will be ecstatic. |
Mercosur countries have a powerful beef industry which they're proud of, and their governments are interested in advancing that industry. Lowered beef tariffs were almost certainly one of their prerequisites to forming a deal.
That said, do note that the tariffs are only lowered up to a quota level of beef imports. Relative to the size of the EU's domestic beef industry, these imports are not that significant.