The iron law of encrapification: if a company can make more money by downgrading the user experience, it will. I imagine within Apple there were still people who advocated for a better, more transparent user experience, but ultimately they seem to have lost out to services people who just want to grab more money.
It's unfortunate because user experience was a core differentiating advantage for Apple that got them to where they are now.
I miss Tim Apple saying that there were things (accessibility) that Apple did that weren't based on ROI, and people who disagreed should get out of the stock.
> I miss Tim Apple saying that there were things (accessibility) that Apple did that weren't based on ROI, and people who disagreed should get out of the stock.
That sounds like a great way to get booted out of the CEO position.
It's unfortunate because user experience was a core differentiating advantage for Apple that got them to where they are now.