[w1ntermute]

Because people have work to do, rather than sitting around checking Twitter, HN, and TC all day long? It's not like something's going to happen if they don't respond ASAP. As long as they'd gotten something out by the end of they day, they'd've been fine.

[smackfu]

Yeah, people have work to do... like the PR people whose job is to handle bad news about the company. And yes, part of their job is to monitor tech news sites like the Verge.

[andyakb]

and then get a hold of investors to see what is going on, then wait while they figure out what is going on and tell you, then meet with management to determine a proper statement.

theoretically, could it have happened way faster? yes, but who knows how hard it was to get a hold of everybody and make sure whatever information they had was accurate. 3 hours isnt that big of a deal.