[potatolicious]

Because the last thing you want to do is have employees (even execs) shooting their mouths off in the heat of the moment and saying something stupid.

You want to regroup, figure out WTF is going on and how the rumor started, and figure out a sensible statement that is going to calm this down instead of rile it up some more.

[jonknee]

> saying something stupid

What kind of stupid thing could you say? The company is either dissolving or it is not. Seems pretty easy to figure out.

[CapitalistCartr]

You underestimate the power of the stupid side. In the heat of the moment you find out what good marketing folks are for.

[TeMPOraL]

"We're not dead! In fact, we're going to rock your world with X!!"... oops... was X a secret?

[bduerst]

In any normal population of sufficient size you're going to have some screwball outliers.

[potatolicious]

And in any situation of sufficient gravity and chaos everyone becomes a screwball outlier.

[qq66]

Whether the company is dissolving or not is only tangentially related to whether they say they are dissolving or not.