[PufferBuffer]

One thing that is very good about this design and Instacart should adopt are the promoted/discounted items on the top. If Instacart tracked my most recurring purchases, and occasionally gave me this banner-like ads to recommend a discounted product, I'd click on it. I like how Doritos, for example, really stand out in this image.

That said, you know how clients sometimes say "Make everything bold so that everything stand out!" Well, that's exactly what you did. because you cluttered the entire interface with similar 'bold' content, everything now is a blur. It's virtually impossible for my eyes to focus.

All-in-all, decent attempt, but in my opinion, you did not succeed.

[icebraining]

I like how Doritos, for example, really stand out in this image.

It's funny, just today I was listening to a podcast[1] where a guy from Frito-Lays talked about how they have a bunch of salespeople who are responsible for discussing with each store manager the position of the chips, the amount of stock, the promotions, etc.

I wonder if they're starting to reach out to Instacart and similar virtual grocery shops.

[1]: http://www.econtalk.org/archives/2011/08/odonohoe_on_pot.htm...