It does remind me of a video from Tom Scott about the use of white noise for reversing trucks. It has multiple benefits over the old beeping sound, including being easily able to hear the direction the sound is coming from.
https://www.youtube.com/watch?v=fa28lIGuxq8
IMO, in person it's much nicer on the ears than the old single-tone beep that they used to have.
It's less jarring and easier to locate where the noise is coming from, ye olde beep seemed to come from everywhere at once.