[cmtm4]

I think the reason this take gets push-back in discussions (including here) is that it's highly regional.

I've lived in parts of the US where I doubt more than 10% of pickup trucks on the road (and there were a lot of them) were really justifiable purchases as trucks. They were aspirational purchases, and/or were selected for status/class/politics signaling.

I've lived other places in the US where the whole region had far fewer trucks (but a hell of a lot more Volvos... like, easily 10x as many as the other place) where I bet at least 50% of pickup trucks saw enough truck-use to really be justifiable.

[potato3732842]

This. Where I live the suburban dads wouldn't be caught dead projecting the "fullsize truck owner" image. They buy a Tacoma. Or they did until the Maverick came out.