[geerlingguy]

It's a bit insane how much reach you need before you'd earn anything impactful, though.

I average 1-2M impressions/month, and have some video clips on X/Twitter that have gotten 100K+ views, and average earnings of around $42/month (over the past year).

I imagine you'd need hundreds of millions of impressions/views on Twitter to earn a living with their current rates.

[jononor]

Thanks a lot for your transparency Jeff! Much needed in this area. And your content is quality, much unlike what else being discussed here.

It is really hard to actually make anything substantial on social media exposure. Unfortunately this does not stop many from exaggerating claims in order to (maybe become) be internet famous, or seeing high number of clicks etc. So it is both bad business for creators, and poisoning the discourse for readers - the only real winners are the social media companies and the product companies that get hyped up.

[raducu]

> Unfortunately this does not stop many from exaggerating claims in order to (maybe become) be internet famous

I've been thinking about this a lot lately in another context -- vira priests being anti-vax and realized it's the other way around: their motivation doesn't matter, but the viewers don't want to see moderate content, they want to see highly polarized and controversial topics.

The same with the claims about AI. Nobody wants to hear AI boosts productivity in nuanced way, people either want to hear about 10X or -10X so the market dictates the content/meme.

[giancarlostoro]

I'm not as familiar with your content but how often do you post? I have a friend who posts 'meme' type of content (all original) and he makes a decent amount, but he has it all queued up.