[red-iron-pine]

yeah this was my first thought too.

they don't want to use AI cuz they don't want anyone else using AI on their shit.

GW is publicly traded company that aggressively chases copyright issues and 3rd party 3d-printed minis, and it's hard to make that stick if you're also using the same stuff.

protecting your art means protecting the art of everyone, and in that sense is the goal. if/when it becomes more profitable not to then I'd imagine GW changes tack immediately...