Yep, if you were to watch what happens at a 996 shop, it's people literally living their at-home life with their fellow employees for most of the time.
It's societal. I don't really have a way I can translate it for someone raised in the Western culture.
Counter example:
While westerners would look at 996 with confusion, Chinese would look at Western "intellectual property" constructs with confusion. To them it's not "copying", it's they figured out a better way to do it and the rest is fair game.