[davidtyleryork]

Another day, another "Growth hacker" post that misses the point.

Hacker News, give marketers some credit here. The majority of good startup marketers are already analytically minded. They already run tests every week, though they may not run 10. They already look at the funnel and try to move the needle on AARRR with experiments, A/B Testing, and more. All of this already exists in the marketing world, and you don't need SQL queries to do it.

What "Growth Hacker" is really referring to is someone who works on the Product with the goal of driving growth, not someone who is a marketer with coding chops. The distinction here is pretty important. Working on Product is very different than working on Marketing, even though both have the same goal.

[ChuckMcM]

Yes, I thought it funny that given the synonyms that article title is "marketers take over startup marketing" :-)

Young tech talent does not give enough credit for great marketing. That turns out to be a double negative since the marketing folks don't want to call themselves product marketing because it makes them sound 'uncool' and folks who are ignorant of what marketing does give them no respect.