[troupo]

> There are artists that Spotify has different deals with.

Spotify doesn't have deals with artists because Spotify doesn't have direct contract with artists. Only with distributors.

> My hypothesis is that those genres would otherwise lose Spotify the most money,

How would they "lose Spotify money", and how is this different from top artists on Spotify?

[germinalphrase]

You can’t substitute Taylor Swift, but you may be able to substitute generic synthwave (or whatever people play for general ambiance).

[troupo]

I have no idea what this is in response to :)