[parpfish]

Internally, they refer to it as “perfect fit content” (pfc).

It used to just be stuff like white noise and rain sounds, but it has expanded to essentially be a modern Muzak replacement.

For situations when people don really want “music” and just need “contextually appropriate aesthetically pleasing sound”

[JohnFen]

That makes all the sense in the world to me. I'd call that an entirely legitimate use for AI generated music.

[mattkevan]

The barbers I went to recently were playing a channel on the TV which was an endless series of clips panning through ultra-nostalgic French Riviera-style scenery, accompanied by mellow guitar music. Seemed fine at first glance but like all AI stuff it got weirder the closer you looked - boats on land, outdoor dining areas underwater, giant lanterns larger than houses, mangled looking food, that sort of thing.

Someone had clearly just set up a few prompts and let the AI get on with it, creating probably hundreds of channels of this stuff.

[vintermann]

Sure, as "content".

But unless these tracks are treated differently in Spotify's payout system, they're extremely profitable, and because payments come from a common pool, they hoover up payments which would otherwise have gone to artists people actually like.