[vpdn]

"Mocava has done a decent job of streamlining the setup and installation."

Thanks :) Usability wise, the hardest part was to explain that you have to install a profile to deactivate an existing profile. Also people associated the word "profile" with a facebook profile and thought it contains their personal data like name & address. To prevent confusion, the page I removed (almost) all instances of the word profile from the page.

[0m1cr0n]

The whole "profile" and "mobileconfig" nomenclature is confusing to most people, I'm a little surprised that Apple hasn't put more effort into this area.

Sorry if I came across as damning you with faint praise, you really have done a nice job of setting up the service for non-technically minded people who want to keep their kids safe online.

I can't find any reference to your privacy policy or terms of service. You appear to use a unique string to identify profiles, what are you doing with the data you collect?

[vpdn]

The unique identifier was really just the technically simplest way to do it. I might eventually deduplicate the data and aggregate profiles with identical settings into a "canonical profile" if I can find the time.