[nagisa]

Its weird to read about Schneider Electric not bothering with brand awareness. They aren't a household brand, sure, but they are well up there with Siemens and the like in industrial/b2b sector and their marketing budget is allocated accordingly.

[MisterTea]

All they did was buy up everyone's else brand and put their brand over it. Modicon PLC's, Magnecraft relays, etc.