[strken]

Gender studies as a field is absolutely riddled with gender bias. I view it with scepticism because I don't think it will treat my gender or my sex fairly, not because I think there's no need for it.

The "X for MEN" trend, for example, exists in the context of decades of "X for WOMEN" products. The Man Shake (TM) is a product that only exists because Slimfast (TM) has already convinced the world that meal replacement shakes are for women.

I can see why The Man Shake is stupid, but I don't understand how Slimfast was any better. Nor do I understand why The Man Shake is masculinisation but Slimfast isn't feminisation. Nor why one should be seen as exploitative advertising targeting insecurities, while the other is an intentional political effort.