[tbrownaw]

> As an outside observer of this beef tallow trend, it looks to me a lot like a fad driven by some internalized machismo: "It's not proper food if it's not from a dead animal."

Well, it's a response to the green/eco push for making do with protein from insects and plants only and that it's bad and wrong to have nice things because global warming and sustainability.

It's not a "something died for this so therefore it's better", it's "stop commanding me to not have nice things".