[dmschulman]

It's not healthy in the least, but attempts to help fans understand why it is so are met with resistance due to ingrained biases and skepticism of the establishment.

The pushback against "institutional nutrition" has been a long time coming and is honestly welcomed as health and nutrition science have evolved from the days of telling us to avoid all fat and offering consumers "low calorie" processed foods that didn't do our bodies much good.

In the same way the bacon craze of the 2000s was a successful marketing effort from pork farmers, cattle farmers (and their lobbying groups) are now having a moment with beef and subsequent beef products. Good nutritional science has been pointing to many fats (but not all fats) actually being good for our diet, contrary to those old institutional guidelines, but there's a lot of nuance around adding fats back to a person's diet. Many aren't making the distinction between saturated vs unsaturated fat as well as UDL and LDL cholesterol that ends up in our bloodstream (one of those is not good for us!).

But in an era of memes, misinformation, and context collapse good luck trying to have that more complicated discussion with people when the nutritional aspect is brought up (the book is closed on the flavor debate of course, it's delicious)