[crazygringo]

And where's the control?

What about the other thousands of surges in pizza orders that had nothing to do with military missions abroad?

That's why Wikipedia calls it an "informal observation" and quotes the "potential for confirmation bias", asking "When else do spikes occur? How often do they have absolutely nothing to do with geopolitics?"

[pella]

It works as a heuristic for inferring classified activity from indirect signals.

check now:

https://www.pizzint.watch/ "PAPA JOHNS PIZZA" 294% SPIKE !

[tptacek]

That site definitely wants you to think it works as a heuristic, we get it.

[tptacek]

Also if you're going to try to tell this story at least do better than Papa John's.