[anishgupta]

I wouldn't say our friend circle has an accountability group but recently in last 2-3 years they have been lot of green washing and fitness related content on social media which might fuel this obsession, even the popularity of the word 'protein' is in its all-time high if you see on Google trends.

Also, backed by science, they have been increase in nutritional studies since 2010s, the same orange which our grandma consumed, had 5x more nutrition than the ones we eat today just because of the genetic modifications we have done over the years. So yes, being on the same diet we may need more fitness and hence the recent popularity