[torben-friis]

the demand for software has increased. The demand for software engineers has increased proportionally, because we were the only source of software. This correlation might no longer hold.

Depending on how the future shapes up, we may have gone from artisans to middlemen, at which point we're only in the business of added value and a lot of coding is over.

Not the Google kind of coding, but the "I need a website for my restaur1ant" kind, or the "I need to agregate data from these excel files in a certain way" kind. Anything where you'd accept cheap and disposable. Perhaps even the traditional startup, if POCs are vibecoded and engineers are only introducer later.

Those are huge businesses, even if they are not present in the HN bubble.

[falloutx]

> "I need a website for my restaurant" kind, or the "I need to aggregate data from these excel files in a certain way" kind

I am afraid that kind of jobs were already over by 2015. There are no code website makers available since then and if you can't do it yourself you can just pay someone on fiverr and get it done for less than $5-50 at this point, its so efficient even AI wont be more cost effective than that. If you have $10k saved you can hire a competitive agency to maintain and build your website. This business is completely taken over by low cost fiverr automators and agencies for high budget projects. Agencies have become so good now that they manage websites from Adidas to Lando Norris to your average mom & pop store.

[wolpoli]

Just to add to the point: no code web site makers have already incorporated AI to simplify marketing tasks like drafting copies/blogs/emails.

[csa]

I wonder exactly what you do, because almost none of your comment jibes with my knowledge and experience.

Note that I own an agency that does a lot of what you say is “solved”, and I assure you that it’s not (at least in terms of being an efficient market).

SMBs with ARR up to $100m (or even many times more that in ag) struggle to find anyone good to do technical work for them either internally or externally on a consistent basis.

> I am afraid that kind of jobs were already over by 2015.

Conceptually, maybe. In practice, definitely not.

> There are no code website makers available since then

… that mostly make shit websites.

> and if you can't do it yourself you can just pay someone on fiverr and get it done for less than $5-50 at this point,

Also almost certainly a shit website at that price point, probably using the no-code tools mentioned above.

These websites have so many things wrong with them that demonstrably decrease engagement or lose revenue.

> its so efficient even AI wont be more cost effective than that.

AI will be better very soon, as the best derivative AI tools will be trained on well-developed websites.

That said, AI will never have taste, and it will never have empathy for the end user. These things can only be emulated (at least for the time being).

> If you have $10k saved you can hire a competitive agency to maintain and build your website

You can get an ok “brochure” website built for that. Maintaining it, if you have an agency that actually stays in business, will be about $100 minimum for the lowest effort touch, $200 for an actually one line change (like business hours), and up from there from anything substantial.

If you work with a decent, reputable agency, a $10k customer is the lowest on the totem pole amongst the agency’s customer list. The work is usually delegated to the least experienced devs, and these clients are usually merely tolerated rather than embraced.

It sucks to be the smallest customer of an agency, but it’s a common phenomenon amongst certain classes of SMBs.

> This business is completely taken over by low cost fiverr automators and agencies for high budget projects.

This is actually true. Mainly because any decent small agency either turns into one that does larger contracts, or it gets absorbed by one.

That said, there is a growing market for mid-sized agencies (“lifestyle agencies”?).

> Agencies have become so good now that they manage websites from Adidas to Lando Norris to your average mom & pop store

As mentioned above, you absolutely do not want to be a mom and pop store working with a web agency that works with any large, international brand like Adidas.

I appreciate your points from a conceptual level, but the human element of tech, software, and websites will continue to be a huge business for many decades, imho.