[skrish]

The naming, though may sound cheesy to some, is a great marketing tactic to get noticed. You can of course think of <<fill your favorite trusted source>> person here.

But if you want people to notice & get some traction, knowing where and who would notice it makes a huge difference. I would say it is a nice marketing hack.

@aakil great job guys. :)

EDIT: This got covered in techcrunch!