[DanBC]

Replying to this really late, but:

> The world's second-biggest cause of child mortality, diarrhoea, kills about 1.5 million children every year. Three-quarters of these deaths could be prevented with a simple course of oral rehydration salts (ORS) combined with zinc tablets, at a cost of just US$0.50 per patient.

For years we've[1] struggled to get this live saving cheap stuff to little dying children, and haven't succeeded.

Without any massive change - just a little bit of clever thinking, we use Coca Cola's desire to sell fizzy pop to everyone, and their delivery networks, to help ship ORS.

(http://www.irinnews.org/Report/94996/GLOBAL-Follow-the-fizz-...)

I agree with you about the "We just need to [...]" school of thought being hopeless.