[0wza]

Depends what your cake is. The internet was not always ad-supported. We know for fact it was valuable before commercial activity was permitted. Suggesting that any improvements since that time are attributable to web advertising is perhaps an easy argument to make, but a very difficult one to support with evidence. Showing correlation is easy. Any fool can do it. Causation OTOH requires work: a well designed experiment, using acceptable methods with controls, and data subjected to rigorous statistical analysis.

Web and mobile advertising does not need to become "impossible" in order for you to stop suggesting it's unavoidable.

Any fool can also make predictions of the future. Given Y, X will not exist. But given Z, X will exist. If we could be so certain about cause and effect and how to shape the future, mobile advertising would be quite easy, wouldn't it?

However we can all see that is not the case. Uncertainty favors those selling advertising services, not advertisers.

Allowing commercial activity does not necessarily mean the internet has to be an ad channel. I'd still buy things from Amazon even if I never saw a single web ad for the company. There are many other ad channels besides the web. They still work.