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by mhashim
4990 days ago
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Many people here don't understand refer.ly because they aren't the target audience. Referly is all about getting influencers and trendsetters paid. Thats it. Existing affiliate programs are broken and a UX that caters to that category is important for adoption. Its as simple as that. Its current phase is only to build out the product and get their name out there to the smaller influencers from bloggers to those with relatively small following. The real money will come in when you start seeing Shaq's tweets with referly links. |
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But if they pass 100% commission to the affiliate, who is their customer then?
> The real money will come in when you start seeing Shaq's tweets with referly links.
Why would Shaq replace generating referral links with a guaranteed salary from Adidas. Let's say Shaq gets x% for every shoe he successfully refers. All of the sudden, you start noticing that after every game, Shaq sends a tweet "Great game tonight, all thanks to my new Adidas <Insert Cool Shoe Name>"...Every...single...game. Do you think his fans are going to appreciate that?
Also, a lot of athletes and high profile personalities act like CEO's for their brand. They simply hire a head of sales (usually a PR person and/or agent) and say "make me money". They can't be bothered because it's not their core competency to negotiate their worth.
Note - I realize Shaq doesn't play anymore and isn't sponsored by Adidas.