[yorwba]

The services aren't pro bono if they're only offered in exchange for getting a law modified.

And if you offer people free stuff and then turn around and demand something in return, they're going to get upset and like you less than if you had never offered the free stuff in the first place.

[toyg]

There was no exchange implied... before this sentence. Cloudflare might well be justified in feeling that the other side altered the deal, so to speak.