[tonymet]

It would be good to hold carriers accountable for fishing and spam. Sendgrid , Twilio and other saas messaging carriers need to do a better job with integrity. I don’t expect them to carry the whole burden, but some negative incentive to promote investment . It could be as simple as enforcing sender pays metering . We all know spam is 60+ % of traffic, so sender pays would drive down spam very quickly

[tatersolid]

SendGrid and their competitors are already the very definition of “sender pays” for email. “Sender pays” is how they make money. This isn’t a problem of monetary incentives.

The problem is that companies get their SendGrid credentials compromised via password re-use or phishing.

[tonymet]

I mean the carrier pays the recipient , so Twilio and sendgrid bear some cost

[Dylan16807]

They understood just fine. But because that cost passes through to the sendgrid customer, it wouldn't motivate sendgrid to stop enabling spam.

[tonymet]

currently the costs are too low to affect policy. that's my point. and the recipients are making extremely high margins on ads, so they don't have much reason to push back, either.

[Dylan16807]

For any reasonable email fee, sendgrid can continue passing it on to the customers and not care.

If you make the fee super high, then many email workflows completely break and sendgrid goes out of business.

I don't think there's a number where it does what you want and incentivizes sendgrid to be careful.

(And you might say to seek a middle ground, but I don't think there is one. My guess is that "too low for sendgrid to care much more about a couple percent of mail from hacked accounts" and "too high for sendgrid to still attract customers" probably overlap.)

[tonymet]

spam volume is 10000x-1e6x higher rate, so even small fees would impact them much higher than legit senders.