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Exactly, gen Y isn't choosing not to buy cars primarily out of concern for the environment, it's that cars are expensive to buy, expensive to maintain, and expensive to run.

As a gen Y person myself, I've also noticed that a lot of things I might potentially afford that are marketed toward me aren't worth buying. In my opinion, all three current gen game consoles have great technology and terrible games. Why buy fashionable clothes, the clothing I have works just as well, and doesn't cost hundreds of dollars? A new car? Why take out a loan on a car whose value goes drastically down the moment I sign the paperwork?

In an economy where I'm lucky to have a few hundred dollars after I pay my bills and eat for the month, I save most of that for the next time I get sick without health insurance, the computer breaks down, or my car stops running.