[wahnfrieden]

Copy changes. "Knobs" (configuration parameter changes that affect product-level behavior, things a product manager could decide about.)

Sure you can abstract copy from your codebase or markup, but that's not trivial or necessarily a benefit.

[yakshaving]

Exactly - Changing copy via a tool like the now-defunct but open sourced CopyCopter, small tweaks here and there could completely be within the scope for a non-technical analyst to deploy once deemed ready.

It's also nice for a consultant who manages many clients, which we included in the copy in other places.

[trhtrsh]

Why on earth would you put your copy and configuration in your code base, and not in a CMS (for copy) or a database (for configuration)?

[wahnfrieden]

Because that's a lot of extra work and our product manager at our small startup is competent enough to change e.g. the number of a constant in a knobs.py without wrecking things.