[dkokelley]

I understand your point, but I disagree. There is a marked difference between being told by a cashier that the MacBook is also free, and exploiting bad coupon code mechanics for free products. Primarily, the coupon code users knew that the code was broken (the door was unlocked) and proceded to abuse it.

From my understanding, the coupon recipients knew that the coupon was supposed to only be for a single $20 discount. The only shade of grey in this case (as far as I am aware) is that there may be a user who used the code and unwittingly received a discount applied to multiple products. I believe that the majority of people in this case knew that it was unethical (and possibly illegal) but rationalized it by saying that EA deserved it.