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Building a datacenter is a project, but it's mostly a regular commercial/industrial project with a large electrical feed.

Site selection is relatively easy, other than for trading datacenters, you don't typically need a very specific location. Proper zoning, reasonable geographic risk, proper electrical feeds, reasonable distance for fiber to the local internet exchange(s). But it's ok if it's 20 miles here or there, and really 200 miles here or there is ok if you're not planning to sell colo space.

Building in a dense metro is harder because finding a site is more difficult and planning approval is more difficult, and if you need to do utility construction, that's harder too, but there's no big coordination problem that makes things super hard to get done.

Also, datacenters like connectivity and on the internet, all roads lead to mae-east. It makes sense to put your first datacenter in Virginia if you serve a global audience. If you've been around for a while, it probably makes sense to upgrade your datacenter in Virginia or build a new one.