[estimator7292]

Bad theory. People buying new cars do not expect them to last a decade. People who buy new cars in this era are consumers who treat them as fast fashion. They get traded in every few years with an ever-increasing markup.

> Most new car buyers are inherently irrational

Don't try to rationalize irrational behavior with magical long term thinking. Irrational people as a rule do not plan a decade in advance.

[paganholiday]

I think you've misinterpreted my comment. My point is that new car buyers don't really have to care about costs a decade out while Heavy Truck buyers do.