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by quadrium
161 days ago
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It's all about presentation. The way businesses have implemented "surge pricing" feels backwards. "Surge pricing", when presented to a consumer, is bound to have a negative sentiment. I feel the same way about Uber and delivery apps with demand fees. Bars used to have "happy hour". My local bars, the happy hour ended at 6. The time when most people have got off work, ran their errands and had time to get over there. I imagine consumer sentiment is more positive when they make it to happy hour, versus when they get a surcharge. Though, if someone had a study, I feel that "surcharges" bring in more revenue than "discounted hours", even if the pricing is ultimately the same. |
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Want to elaborate? Seems to go counter to your argument, and my common sense.