Ask HN: Is anyone having success with Reddit ads?

[mattglossop]

We've been experimenting with Reddit ads for a few weeks now, and the top-end metrics are really strong:

CTR: 4.2% CPC: $0.09 eCPM: $3.61

But conversion on our landing page to testing out our platform is shockingly bad, like basically zero.

Our landing page isn't amazing, but I don't think it's so terrible that people are disgusted upon arrival.

Has anyone had a similar experience? Has anyone had major success advertising on Reddit?

[benoau]

Quite a few people report their results on r/gamedev if you sift through the postmortems although they're a bit tough to find, some recent ones I've seen:

> Reddit ads for Next Fest. $100 spent, 230k impressions, 1k clicks, ~5 activations, costing us $20/user.

https://old.reddit.com/r/gamedev/comments/1q2v702/surfsup_1_...

> Total spend: $522.41

> Tracked wishlists: 924

> Cost per wishlist: 0.56

> Impressions: 728,556

> Visits: 23,199

https://old.reddit.com/r/gamedev/comments/1peb1d2/what_i_lea...

[mattglossop]

Interesting! Thanks for this. I'm worried that my space (personal finance) may be especially difficult since people are curious but extremely skeptical - there's a huge trust barrier.

[falloutx]

People on Reddit have had bad experiences with ads, and they are cautious clicking random Ads, infact making a normal post in an appropriate subreddit, you can easily get 10k views, while on Ads, you'll get maybe 100

[mattglossop]

Yea fair. Big challenge I have is direct promotion on reddit is a challenge, even casual/sneaky promotion is often immediately shot down, especially in our niche (personal finance/investing).

[XCSme]

I have zero success with most ads. Checking the session recordings in my UXWizz dashboard, I can see that 90%+ of visits are usually bots or fake users.

[mattglossop]

What has been successful for you?

[XCSme]

Mostly organic posts/content. They tend to reach actual visitors, not bots.

[silexia]

We have seen near zero results across many clients for Reddit.

[mattglossop]

Helpful - thanks!