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by AlexBlom
4991 days ago
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The 4 and 7 has been an ongoing debate among marketing academics, it seems. I recall the "right" answer alternating course by course through school, pending the professors interest. If I recall, the 4 P's are the standard marketing mix, with the 7 P's being called the extended marketing mix. FWIW, the 4 was definitely more central at my school. |
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