[scoot]

I wasn't familiar with that type of braka, and had to look it up. I can't see a hub on the back wheel, and I don't see him using any type of back-pedal or braking action to stop (just his feet).

So, yes, for those few bikes that don't have conventional brakes, this lighting system may be an option.

That doesn't change the fact that this product will be useless to the majority of people who might purchase (sorry, sponsor :-) it through KickStarter, at least without sacrificing the ability to stop.

The fact that this isn't called out in the video or text is deceptive. There's no way he isn't aware of this serious shortcoming.

[nickbarnwell]

It's entirely possible that you could mount the strip below the brake track.

[scoot]

The one demonstrated in the video or described in the pledge page wouldn't. I've since learned here is an alternative flawed solution in the updates section.

Other than for the "cool" factor (which suits his old-fashioned bike), good old fashioned clip-on reflectors will do a far better job.